If you haven’t checked out Puma’s Dance Dictionary you are missing something. Puma’s microsite allows you to enter your message and watch it come alive in a dance video that conveys what you want through dance moves. The video can be shared with friends and family through social media sites.

What an idea!

The 10,000 word dance dictionary created by Puma to promote its body fragrance brand, Sync, suggests that moving around is no sweat, no worries if you’ve sprayed it. Getting people to spray the video across social media does sound like a snazzy idea.

This is a glimpse of the exciting future. Check out the link below.

Old media? Dull and boring!

–SS